Hungary

Ploom

Ploom X is JTI’s latest offering in the Heated Tobacco category. First launched in 2021 in Japan, the world’s largest heated tobacco stick market, Ploom X has been introduced to adult customers in Hungary in September 2023. We have enhanced the sensorial delivery by using a unique technology that delivers an authentic and rich tobacco taste, with constant intensity throughout the session. To achieve this, we've upgraded the heating engine, fine-tuned the heating profile, shortened the heat-up time, and extended the session length. We've also made Ploom X smaller, sleeker, and easier to use, and designed our product so it can be personalized with an interchangeable front panel, enabling consumers to choose from a wide array of colors & patterns to make their Ploom X truly unique.

Winston

In 1954, R. J. Reynolds was the first in the world to develop a tobacco blend for filter cigarettes. Since its birth, Winston has grown to become the world's No. 2 tobacco brand, available in more than 150 countries.* It is also the world leader in both the smooth flavour and fine-cut tobacco segments.* Many of the brand's innovations have been developed in response to consumer demand. It has been growing steadily since its launch in Hungary in 2014 and has been the fastest growing brand since 2016.** It is also the number one player in the value price segment, both in fine-cut tobacco and cigarette categories combined and separately.**

_{* Based on 2021 research conducted in 56 countries; market share for cigarettes, fine-cut tobacco and heated tobacco.
**Based on SZTFH data, Winston combined cigarettes and fine-cut tobacco market share growth 2016 vs 2017, 2017 vs 2018, 2018 vs 2019, 2019 vs 2020, 2021 vs 2022, excluding migrations, in the value price segment (1630-1950 HUF for cigarettes and 1740 -3550 HUF for cut tobacco, based on SZTFH price list 20/02/2023).}

LD

In 1999, the partnership between the J.E. Ligett and the Ducat tobacco companies resulted in the creation of the LD brand. Today, it is JTI's fastest growing global brand and one of the top 10 cigarette brands in the world.* Since its domestic launch more than 10 years ago, it has consistently been the number one choice in the SSL category of the cigarette segment.** Its fine-cut tobaccos are also popular, currently the 4th largest player in the medium-price category.***

_{*Based on 2020 global brand performance research.
**Based on SZTFH 2022 market share data, compared to competitors in the slim cigarette category.
***Based on SZTFH 2022 market share data, compared to competitors in the medium-price fine-cut tobacco category (2100-3730 HUF, based on SZTFH price list 20/02/2023).}

Camel

In 1913, R. J. Reynolds designed and created the tobacco products distinguished by the iconic Camel logo. Camel has an ambitious approach to making the world a more exciting and fascinating place. Since its launch in Hungary in 2008, it has been the number one premium fine-cut tobacco brand in the country.**

_{*Based on 2020 global brand performance research.
**Based on SZTFH 2022 market share data, compared to premium price segment competitors in the fine-cut tobacco category (1870-3800 HUF, based on SZTFH price list 20.02.2023).}

Benson & Hedges

From the very birth of the brand in 1873, the founders of Benson & Hedges set out to create lasting value. Their vision was successfully realized, as the brand became a global brand in the 1950s.* Benson & Hedges entered the Hungarian market in 2010. Its fine-cut tobaccos are very popular, being the 5th most popular player in the mid-price category.**

_{*Based on 2020 global brand performance research.
** Based on SZTFH 2022 market share data, compared to competitors in the mid-price cut tobacco category (2100-3730 HUF, based on SZTFH price list 20.02.2023).}