Starting June, the range of devices that heat tobacco without combustion in the Czech Republic is being expanded with the launch of Ploom X from Japan. Ploom X is the fastest-growing tobacco-heating device in Japan. Czechia is thus becoming one of the few countries in the world where consumers can choose from such a large range of tobacco-heating devices. Japan Tobacco International (JTI), the second-largest tobacco company on the Czech market, will supply the tobacco sticks for its Ploom X under the CAMEL brand name.
Ploom X heats tobacco sticks from the outside, so the tobacco does not come into direct contact with the heat source. As a result, the tobacco is not charred, which eliminates unpleasant odor, and the device does not require frequent cleaning.
"Consumers who are familiar with the Ploom X device appreciate, above all, its ability to preserve the authentic tobacco taste while avoiding the unpleasant smell typically associated with products in this category. Additionally, Ploom X is easy to use, because heating the tobacco sticks from the outside eliminates the need for complicated cleaning. So, the sticks do not rip apart during usage," explains Stephane Berset, General Manager of Japan Tobacco International Czech Republic.
"Listening to the needs of discerning Japanese consumers, the technology and product design has been developed by first-class engineers in Japan Tobacco’s research and development centers. The result is a device that provides a genuine tobacco-taste experience, without unpleasant odor, as well as an easy to maintain and reliable device that comes in a top-notch and affordable design," says Libor Kadlec, Marketing Director, Japan Tobacco International Czech Republic.
The entire Ploom ecosystem is designed to operate sustainably and to minimize its impact on the environment. The device packaging utilizes material from recycled PET bottles, and the fibers it uses come from sustainable forestry. Throughout the summer, a Ploom pop-up store in Riegrovy Sady in Prague will offer not only Ploom devices and accessories, but also apparel from the Single Mothers Club's Fashion Store. In addition, the outlet will accept used clothing that will be distributed to the Clothing Bank run by the Single Mothers Club together with JTI. The CAMEL tobacco sticks for Ploom are produced in accordance with the principles of sustainability as well. JTI will pay Czech municipalities a fee for used sticks disposed by users using municipal waste bins or, as the case may be, littered in public areas. The Ploom accessories also include a case for used tobacco sticks.
PLOOM X PORTFOLIO
The base kit costs CZK 790, and the starting set, which includes the device and three packs of fillings of your choice, will be available at an attractive price of CZK 490. The available flavors include: CAMEL BRONZE and GOLD, menthol flavors GREEN and GREEN OPTION, and fruity flavors PURPLE OPTION and BAIZE OPTION.
Ploom X is sold in four colors in the Czech Republic. The side panels are replaceable, allowing the consumer to combine their favorite color and material texture. The device comes with a broad selection of accessories, including front panels, textile or leather back covers, and textile cases. Ploom X can be purchased from the e-shop at www.ploom.cz, in selected tobacco stores, and in brand-name pop-up shops.