We are aware of the health risks associated with smoking and are committed to developing reduced risk products. Our long-term business growth and success depend on being a responsible member of all the communities we operate in.
This is a journey we’ve already begun; we’ve been tackling sustainability-related issues across our global business for many years. But, in an ever-changing business landscape, we acknowledge there are still many challenges to understand and achieve – and expectations from employees, governments and wider society are high.
We are continuously working on our long-term sustainability, designed to tackle the biggest issues across every aspect of our value chain – from how we work with our farmers and responsibly source raw materials, to the way all our products are distributed and sold. We’re also proud to be recognized by law enforcement agencies for our strong company integrity in the fight against the illegal tobacco trade.