At the heart of everything we do are our customers, employees, communities and shareholders.
Their contribution and commitment to understanding our approach is just as vital to the continued success and sustainability of our business.
We are aware of the health risks associated with smoking and are committed to developing reduced risk products. Our long-term business growth and success depends on being a responsible member of all the communities we operate in. JTI ensures its business runs as responsibly as possible.
We’ve been tackling sustainability-related issues across our global business for many years. But, in an ever-changing business landscape, we acknowledge there are still many challenges to understand and achieve – and expectations from employees, governments and wider society are high.
We are continuously working on our long-term sustainability, designed to tackle the biggest issues across every aspect of our value chain – from how we work with our farmers and responsibly source raw materials, to the way all our products are distributed and sold. We’re also proud to be recognized by law enforcement agencies for our strong company integrity in the fight against the illegal tobacco trade.