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JTI in the Philippines

JTI began operations in the Philippines back in 2000 with JT International (Philippines), Inc. We have our market office and Global Business Services Manila (GBS Manila) in Taguig City, our manufacturing plant in Batangas, JTI Asia Manufacturing Corp. (JTI-AMC), and 38 sales branches spread across the country. Our portfolio includes international brands such as Winston, Camel and Mevius, as well as local brands Mighty and Marvels.

We have been awarded the prestigious Investors in People accreditation three times in recent years. Further to this, we have also been certified as a Top Employer two years in a row for 2022 and 2023. These accreditations cement our reputation as an employer that puts people first and harnesses their skills and talent to meet organizational objectives and shared goals.

2000

the year JT International (Philippines) Inc. was established

locations across the Philippines*

4,500

employees

37 %

share of Market (SOM) in the Philippines as of August 2021**

_{Footnotes: *including our Market head office, Global Business Services Manila, and the Asia Manufacturing Corp. factory

**JTI Philippines’ calculation based in part on data reported by NielsenIQ through its Retail Index Service for the Cigarettes category for the 52-week period ending August 2021 for the Total Philippines.**(Copyright © 2021. The Nielsen Company (Philippines), Inc.).

***Based on Volume % Share (M Sticks). Not a NielsenIQ endorsement.}

JTI’s investment in the Philippines

JTI has been growing its presence in the Philippine market since its establishment in 2000. We have 4,500 employees working across our three entities including 38 sales branches in the country.

We set up a state-of-the-art manufacturing plant in Malvar, Batangas which began commercial operations in April 2017. JTI-AMC has been producing our brands efficiently and to the highest quality standards, addressing the demand for tobacco products both locally and globally.

In addition to our factory’s production of Winston, Camel, and Mevius, JTI-AMC also manufactures the Mighty and Marvels brands since 2017, when we acquired the home-grown tobacco manufacturing business of Mighty Corporation.

Wanting to help the market grow further, we established GBS Manila in 2020 in Taguig City. The launch of GBS Manila has helped us support the country in addressing unemployment, as we continued to hire individuals amidst the backdrop of the Covid-19 pandemic.

Fostering relationships with the community

JTI has always been committed to giving back to the community. We continue to mount initiatives to foster relationships at the grassroots level to truly understand and help address the needs of communities where we operate. Our team has led relief operations during times of calamities, food aid programs to address hunger, mobility donations of pedal-powered bicycles to aid in their transport and logistics needs, and provided shelter by building houses, to name a few.

We also continue to expand our partnerships with local entities that aim to protect the environment. We believe that everyone has a role to play in protecting mother nature as we only have one planet to live on, and that caring for the environment ensures the future for generations to come. We have launched sustainability efforts like tree planting initiatives, a water infrastructure project, and our very own “Sustainability Days” in support of our sustainability goals.

Our Sustainability Days celebrate the company’s many initiatives and programs related to sustainability. We share and promote efforts to spur sustainability in line with our day-to-day operations.

Winston

Innovating since 1954, Winston is one of our global flagship brands sold in more than 150 countries nationwide. Winston provides smokers high quality cigarettes and exciting innovations. Each pack is equipped with Freshloc, keeping cigarettes fresher for longer, and Fresh Swipe, keeping fingers smelling fresh. Winston is currently available in 5 variants: Red, Blue, Caster, Extreme Mint, Mint Burst Max. *Nielsen Consumer LLC

Camel

Camel, since its launch in 1913, has always challenged convention propelling it as one of the biggest and most iconic cigarette brands in the world. Sold across more than 100 countries, Camel has obtained the #3 Global combustible brand in 2022. In the Philippines, Camel is the fastest growing brand nationwide and continuously is the #1 cigarette brand in the West Visayas region. *The Nielsen Company (Philippines), Inc.

MEVIUS

Mevius is the #1 brand in Asia and continues to be the leading brand in Japan. Mevius has a wide range of flavors delivering a truly elevated smoking experience. For those looking for a strong tobacco taste we have Mevius Kiwami, the first in the market with a gold filter. For those looking for a smooth & light experience we have Mevius Original Blue, Sky Blue and Wind Blue. And for those looking for considerate smoke, we have Mevius LBS yellow Super Slims with Less Breath Smell technology. *Euromonitor International Limited

Mighty

Mighty, the #1 Menthol brand in the Philippines, is our biggest brand. Also available in Full Flavor and Menthol with flavored capsule, Mighty offers smokers a distinctly strong and satisfying smoking experience from pack to stick. *The Nielsen Company (Philippines), Inc.

LD

LD is one of JTI’s global flagship brands, sold in more than 50 countries worldwide. A brand born in Value and made for Value, LD promises to give adult smokers what they are looking for – the best value in terms of quality, satisfaction, and price. LD is now available in West Visayas in Red and Menthol 100s variants.

Marvels

Marvels focuses on delivering against what matters most to consumers – good quality and taste at an affordable price. Available in Full Flavor and Menthol 100s, it is currently present in select regions namely Northern Luzon, Southern Luzon, Bicol, and Western Visayas. *The Nielsen Company (Philippines), Inc.

Nordic Spirit

Nordic Spirit nicotine pouch continues to enjoy success in key European markets and now makes its way to the Philippines. This marks the first time that Nordic Spirit is being introduced outside of Europe and in the Asia Pacific region. Nordic Spirit has no smoke, no vapor, and no odor, and offers Filipino consumers a new way of enjoying nicotine, anytime, anywhere. Available flavors include Fresh Frost and Amber Roast. Nordic Spirit is currently present in Metro Manila and Metro Cebu.

Ploom

Ploom is the fastest-growing heated tobacco brand in Japan and is now present in Manila, Milan, Madrid, London, and more. Ploom is committed to expanding choice for adult smokers in search of tobacco enjoyment with Japanese precision engineering that gives you a truly unique heated tobacco experience. It gently heats tobacco instead of burning it, allowing you to enjoy true tobacco taste in a world of flavors without smoke, ash, and less tobacco smell.