Our Smoking Manners campaign is an initiative designed to help smokers and nonsmokers to coexist and respect each other. The campaign has been introduced in many countries around the world since it was launched by our parent company JT (Japan Tobacco) some 30 years ago. In Korea, we have launched Smoking Manners campaigns in partnership with several organizations. Since becoming an official partner of the Busan International Film Festival (BIFF) in 2011, we have taken the Smoking Manners Campaign to festival-goers by providing a special smoking lounge.
JTI Smoking Lounge
Since October 2011, our smoking lounge has been an integral part of BIFF. It was a gift for both smokers and nonsmokers: Smokers can enjoy the view and smoke without having to worry about disturbing others, and nonsmokers can enjoy the festival free from cigarette smoke.
JTI’s smoking lounge was popular among visitors from both Korea and abroad, who saw it as a unique attraction of the film festival.